The brand boasts 13 total flavors across variety packs of tropical, citrus, and berry, as well as a rosé-flavored water. It’s the unofficial drink of summer 2019, but the cheap, low-cal, gender-neutral canned cocktail has serious staying power. Also now that I have cut down on sugar, a little goes a long way. Moderate alcohol consumption during adult life, drinking patterns, and breast cancer risk. In fact, the first big hard seltzer brand arrived when many of today’s hard seltzer drinkers weren’t even born yet. Even its meteoric rise over the past few months needs little parsing: Seltzer has been very popular for a while, and now this is seltzer that gets you drunk. Read on for 10 more things you should know about Truly Hard Seltzer. Alcohol is a drug. It and the next leading brand, Truly, which is owned by Boston Beer Company, together make up about 85 percent of total hard seltzer sales. This story is part of a group of stories called. Truly Hard Seltzer is a refreshing alternative to beer, wine, & cocktails. Its immediate popularity has since spawned other brands, such as White Claw, Nauti, and Truly Spiked & Sparkling. Truly Spiked & Sparkling contains alcohol made from cane sugar. It’s undeniable: Hard seltzer is the drink of summer 2019. a stranger yelled “white claw summer!” to me across the pool. For a recent advertising campaign, Truly tapped actor Keegan-Michael Key to star in 15-second ads that take swings at other alcohol styles. If there’s one thing people love more than hard seltzer, it is talking about how big hard seltzer is. But I also just feel comfortable saying I like White Claw and that it’s good.”, 3 months ago any girl drinking a white claw got their entire existence roasted by the same guys now posting snap stories saying “ain’t no laws when you’re drinking claws”. Consumers as well as competitors of Truly like to describe spiked seltzers as “vodka soda in a can.” It’s not. International Journal of Cancer 2017; 141(5):916-924. Choi wrote a Letter of Recommendation about LaCroix in the New York Times, calling them a “guilt-free,” not-too-sweet nor too intense burst of “unmistakable joy,” dressed up in a hideous can. It’s water with bubbles that also has alcohol in it. It’s just that hard seltzer happens to fit neatly into society’s current ideas about men’s consumption habits. By 2017, sales of seltzer had risen 42 percent over the previous five years, with no slowdown in sight. Wasn’t it supposed to be a hot girl summer? Truly Spiked & Sparkling contains alcohol made from cane sugar. We all wanted to keep drinking the mix, which we didn’t with the individual flavors. In some cases, binge drinking is a warning sign of alcohol use disorder, or alcoholism. The irony, of course, is that alcohol isn’t actually good for you and neither is seltzer (it kind of rots your teeth! Oh, and hard seltzer is cheap. Truly debuted in April 2016 as Truly Spiked and Sparkling, a brand it retained for nearly three years. Hard seltzer is the ultimate beverage for summertime chilling. as much as i wanted to be all “i don’t know you” i had to raise my lime claw and agree that it is indeed, white claw summer. Truly markets itself as a sort of high-end mixer that won’t dilute your drink, so perhaps this discovery speaks to Truly’s powers as a mixer. The goal, according to the announcement, was to make the lightly boozy seltzer “even more crisp, clean, and refreshing,” as well as “more drinkable with no lingering bitterness.” In other words: as little like beer as possible. It’s one of the most accessible ways to get a buzz, while also carrying a veneer of something a little bit fancy. Truly Hard Seltzer® is made with all naturally gluten-free ingredients. It is, in short, the most inoffensive way to consume alcohol. How can I find out the calories, carbs, sugar, and alcohol content of Truly Hard Seltzer®? But it’s a beverage whose existence makes so much sense for so many reasons, and feels so perfectly positioned in this particular period of time, that it has helped define what exactly this period is. Likewise, JetBlue was the first and only commercial airline to serve the spiked sparkler. Paleo diet adherents will like that Truly boasts just two grams of carbs per serving. There is always going to be a far more delicious way to get drunk: Hard seltzer is never truly enticing in the way a dry rosé with an ice cube in it next to a pool can be, nor as soul-hugging as a bready IPA in an air-conditioned brewery. … In 2015, Mary H.K. The alcohol (ABV 5%) comes from fermenting all-natural cane sugar. Zima left the shelves in 2008 and, despite a brief resurrection in 2017, is now no longer in production (you can still get it in Japan, though). “‘Wellness’ is for financially secure people with time to spare — on their skin, on their bodies, and on their diets.”. In a Nielsen survey, more than half of respondents said they bought ready-to-drink canned cocktails because they were “convenient.” The second most popular response was that customers liked that they could pick them up in the grocery store: Hard seltzer’s low ABV content allows it to be sold anywhere you can buy beer. And earlier this year, both Bud Light and Corona came out with seltzer-adjacent lighter, fruitier versions of its flagship beverages — Bud Light with a line of Ritas Spritz, and Corona with Refrescas. You can love hard seltzer for its portability and novelty, but no one really loves hard seltzer for the way it tastes. It’s not a coincidence that hard seltzers arrived on grocery store shelves at the same time LaCroix became a strange kind of status symbol. Truly is always changing things up. The OG of the category, the alcohol in Spiked Seltzer comes from a cold fermentation of sugar that's then mixed with fruit oils. There is a not-insignificant amount of irony when we talk about hard seltzer — for all its supposed aspirational qualities, you’re still drinking malt liquor out of a can — but particularly in the way men talk about it. Sales of hard seltzer have grown about 200 percent over the past year, with 164.3 percent of that growth occurring in July alone, according to Nielsen. Cans are far more low-maintenance than glass: Not only are they more portable, but you can bring them to the beach or the park disguised as regular soda, no corkscrew needed. You can have drunkenly deep, intelligent conversations, you can go to some place with a good vibe and dance, or you can legitimately call it a night and go to sleep. There is no vodka, or even liquor, in Truly Hard Seltzer or most others. Ahmad Kiadaliri A, Jarl J, Gavriilidis G, Gerdtham UG. Alcohol is formed when yeast ferments (breaks down without oxygen) the sugars in different food. 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